What It Takes to Build a Business Website
Creating a website for a business might seem like something that happens with a few clicks—but there’s more going on behind the scenes. Here's a straightforward look at the process and why it takes time, effort, and a bit of technical know-how to get it right.
Planning the Website
Every good website starts with a plan. This includes:
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Understanding what the business offers
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Defining the main goals of the website (e.g. getting calls, online bookings, selling products)
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Deciding on the structure of the site—what pages are needed and what content will go on each one (Home, About, Services, Contact, etc.)
Designing the Look and Feel
The design sets the tone for the business online. This part involves:
Choosing colors, fonts, and images that match the brand
Making sure the site looks good on phones, tablets, and desktops
Organizing the layout so visitors can easily find what they need
Writing the Content
The words on a website matter just as much as the visuals. This means:
Writing clear, engaging text that explains what the business does
Including calls to action like “Contact Us” or “Book Now”
Making sure the content includes keywords that help with search engines (Google)
Setting Up the Hosting
To make a website visible on the internet, you need hosting. That means:
Renting space on a server (basically, a computer that stays online 24/7)
Connecting your domain name (like yourbusiness.com) to that server
Making sure the website loads quickly and securely
Configuring Business Email
Most businesses want a professional email address like info@yourbusiness.com. To do that:
You need to set up an email hosting service
Link it to your domain name
Configure it to work with your preferred inbox (Gmail, Outlook, etc.)
Configuring Business Email
Most businesses want a professional email address like info@yourbusiness.com. To do that:
You need to set up an email hosting service
Link it to your domain name
Configure it to work with your preferred inbox (Gmail, Outlook, etc.)
Launching and Testing
Before going live:
Everything needs to be double-checked for errors and broken links
Forms and contact details need to be tested
The site should be optimized for speed and performance
Maintaining the Site
Once it's live, a website isn’t “set and forget.” It needs:
Regular updates to content and software
Security monitoring and backups
Ongoing tweaks to keep it performing well on search engines
In Summary:
Building a business website involves more than just putting text and pictures online. It’s a process that combines strategy, design, writing, technical setup, and ongoing care. While tools have made parts of it easier, it still requires time, experience, and attention to detail to do it right.
Let's find out if we are a good fit and if I can help with your web project.